Autobytel and AutoPacific Announce 2012 Vehicle Satisfaction Awards
Largest National Survey of Automotive Owners Reveals Top Vehicles
Based on Satisfaction
Cadillac Escalade Takes Top
Spot for Overall Satisfaction
IRVINE, Calif.--(BUSINESS WIRE)--
Autobytel Inc. (Nasdaq: ABTL),
the company dedicated to helping dealers and car-buyers connect online,
and AutoPacific, an automotive marketing research and product-consulting
firm, today announced the 16th annual Vehicle Satisfaction
Awards. Based on the largest single-model-year survey of automotive
owners, the Vehicle Satisfaction Awards are designed to help consumers
make informed vehicle purchase decisions with a true "word of mouth"
survey. More than 75,000 vehicle owners across all major manufacturers
were surveyed based on their satisfaction of the current vehicle they
own.
According to George Peterson, president of AutoPacific, "In today's
market, it's difficult to find a low-quality vehicle. The quality of
vehicles from all manufacturers has risen to the highest level in
history and what delineates a car or truck is owner satisfaction." He
continued, "Consumer purchases are often influenced by objective awards
especially when they are based on consumer sentiment. It was our goal to
get the input from as many consumers as possible because ultimately,
it's the consumer's opinion that counts."
Autobytel and AutoPacific's Vehicle Satisfaction survey measures how
satisfied an owner is with his or her new vehicle. New vehicle owners
provide input on 48 individual attributes that objectively measure the
ownership experience such as driver's seat comfort, power and
acceleration, interior styling, exterior styling, cargo space/capacity,
ease of getting in and out, and quietness inside the vehicle.
"With hundreds of 2012 model year vehicles available, consumers need
assistance to find a vehicle that's right for them," said Autobytel Inc.
President and Chief Executive Officer, Jeffrey H. Coats. "The 48 vehicle
attributes we survey is detailed information that only a vehicle owner
can provide, and that most consumers would want to know. Cars that score
highest in the Vehicle Satisfaction survey appear to be delivering the
highest value and consumer satisfaction across a wide range of
attributes." He added, "We are pleased to announce this year's winners
and congratulate them on their ongoing commitment to customer
satisfaction."
Autobytel and AutoPacific Highest Satisfaction
Premium Brand (2012 Model Year)
Mercedes-Benz
Autobytel and AutoPacific Highest Satisfaction
Popular Brand (2012 Model Year)
Buick
Category Winners
Additionally, the vehicle - car or truck - registering the highest
overall satisfaction in 2012 is the Cadillac Escalade Luxury SUV.
While Buick and Mercedes-Benz took the top spots as overall winners for
the highest satisfaction brands, multiple top-ranked award winners
include General Motors with six awards; Mercedes-Benz with three awards;
Volkswagen with four awards; and Honda with three awards.
For more information about Autobytel and AutoPacific's Vehicle
Satisfaction Awards, please visit www.Autobytel.com.
Watch exclusive videos on Autobytel's
YouTube page or join the conversation on the Autobytel
Facebook Fanpage.
About Autobytel Inc.
Autobytel Inc., an online leader
offering consumer purchase requests and marketing resources to car
dealers and manufacturers and providing consumers with the information
they need to purchase new and used cars, pioneered the automotive
Internet when it launched autobytel.com
in 1995. Autobytel continues to offer innovative products and services
to help consumers buy, and auto dealers and manufacturers sell, more
used and new cars. Autobytel has helped tens of millions of automotive
consumers research vehicles; connected thousands of dealers nationwide
with motivated car buyers; and helped every major automaker market its
brand online. Through its flagship website autobytel.com,
its network of automotive sites and its respected online affiliates,
Autobytel continues its dedication to innovating the industry's highest
quality Internet programs to provide consumers with a comprehensive and
positive automotive research and purchasing experience, and auto
dealers, dealer groups and auto manufacturers with some of the
industry's most productive and cost-effective customer referral and
marketing programs.
Investors and other interested parties can receive Autobytel news
releases and invitations to special events by accessing our online
signup form at http://investor.autobytel.com/alerts.cfm
About AutoPacific (www.autopacific.com)
AutoPacific
is a future-oriented automotive marketing research and
product-consulting firm. Every year AutoPacific publishes a wide variety
of syndicated studies on the automotive industry. The firm, founded in
1986, also conducts extensive proprietary research and consulting for
auto manufacturers, distributors, marketers and suppliers worldwide.
Company headquarters and its state-of-the-art automotive research
facility are in Tustin, California, with an affiliate office in the
Detroit area. Additional information can be found on AutoPacific's
websites: http://www.autopacific.com
and http://vehiclevoice.com/
Autobytel Inc. Media Relations
MSC-PR
Michelle Suzuki
310-444-7115
michelle@msc-pr.com
or
Autobytel
Inc.
Jim Helberg
949-862-1395
jimh@autobytel.com
or
Autobytel
Inc. Investor Relations
PondelWilkinson Inc.
Roger
Pondel/Laurie Berman
310-279-5980
investor@pondel.com
or
CMC
Group, Inc.
Bradley Orr
303-887-4932
borr@cmc-group.us
or
AutoPacific
Dan
Hall
714-838-4234
dan.hall@autopacific.com
or
Deborah
Grieb
734-446-6940
deborah.grieb@autopacfic.com
Source: Autobytel Inc.
News Provided by Acquire Media
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