Autobytel Launches New Mobile Website
Sponsored by Subaru of America, Unique Mobile Features
and Capabilities Highlight Consumer Offering
IRVINE, Calif.--(BUSINESS WIRE)--
Mobile usage is on the rise and Autobytel Inc. (Nasdaq: ABTL), the
company dedicated to helping dealers and car buyers connect online, is
meeting the need by launching a dedicated mobile version of its popular
website. According to the Cisco® Visual Networking Index (VNI) Global
Mobile Data Traffic Forecast Update, global mobile data traffic grew
more than double in 2011 as it has done for four consecutive years.
Autobytel's unique mobile experience will be sponsored exclusively by Subaru
of America during the first phase of a multi-phase launch.
A recent Mobile Commerce Study by Adobe noted that for a wide range of
mobile shopping activities such as researching products and comparing
prices, the majority of respondents favored using browsers versus
downloadable mobile apps. Two-thirds of the respondents say they
preferred browsers to apps for accessing product and other shopping
content. The importance of customized browser access was further echoed
at this year's IAB Annual Leadership Meeting, where it was stated that
61% of customers who visit a mobile unfriendly site are likely to go to
a competitor's site.
Accordingly, Autobytel's mobile website was developed from the ground up
with today's ever evolving mobile consumer in mind. Autobytel mobile
boasts a clean look, is easy to navigate and includes many of the
popular features on Autobytel's full website built specifically for the
mobile environment. The site features everything car shoppers need to
research, find and purchase a vehicle. A customized dealer directory
allows consumers to find local dealers from a comprehensive list of all
U.S. franchise dealers and display them via a convenient map viewing
tool. Additional key features include new and used vehicle
research through exclusive Autobytel vehicle reviews and automotive
industry news. The site also includes customized shopping tools such
as a used car finder,
calculators and the ability to determine used car values along with
the capability to submit purchase requests directly to dealers.
After reviewing the comprehensive mobile site during development, Subaru
of America approached Autobytel to become a sponsor. "Understanding the
importance of mobile, Subaru made the decision to strategically partner
with Autobytel to target consumers while they are in the decision making
process via their mobile devices," said Rob Font, Manager, National
Digital Communications of Subaru. "Naturally, we reached out to
Autobytel as an internet leader to investigate their plans for mobile.
We were delighted to find out they were developing a mobile site and saw
a natural fit that complements our ongoing mobile strategy."
Under the agreement, Subaru of America will be the only advertiser on
Autobytel's new mobile website until September.
"Autobytel is pleased to have Subaru join our mobile endeavor as we
broaden our consumer offerings and audience through this dynamic
platform," said Jeffrey H. Coats, President and CEO, Autobytel Inc.
"Through mobile-friendly features which assist consumers while they
research, buy, own, and/or sell their vehicle, we are able to expand
upon our consumer promise to be Your Lifetime Automotive Advisor™."
For more information about Autobytel, please visit www.Autobytel.com.
Watch exclusive videos on Autobytel's
YouTube page or join the conversation on the Autobytel
Facebook Fan Page.
About Autobytel Inc.
Autobytel Inc., an online leader
offering consumer purchase requests and marketing resources to car
dealers and manufacturers and providing consumers with the information
they need to purchase new and used cars, pioneered the automotive
Internet when it launched its flagship website, autobytel.com,
in 1995. Autobytel continues to offer innovative products and services
to help consumers buy, and auto dealers and manufacturers sell, more
used and new cars. Autobytel has helped tens of millions of automotive
consumers research vehicles; connected thousands of dealers nationwide
with motivated car buyers; and helped every major automaker market its
brand online. Through its flagship website, network of automotive sites
and respected online affiliates, Autobytel continues its dedication to
innovating the industry's highest quality Internet programs to provide
consumers with a comprehensive and positive automotive research and
purchasing experience, and auto dealers, dealer groups and auto
manufacturers with some of the industry's most productive and
cost-effective customer referral and marketing programs.
Investors and other interested parties can receive Autobytel news
releases and invitations to special events by accessing our online
signup form at http://investor.autobytel.com/alerts.cfm.
Autobytel Inc. Media Relations
Inc. Investor Relations
Source: Autobytel Inc.
News Provided by Acquire Media
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